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It is our highest excitement to inspire young people to learn with their hands, trust their creative impulses, and enjoy the journey of making. Delivering eco-friendly STEAM kits and offering craft workshops for all ages.

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We are IDEA (Innovation. Design. Education. Art.) Collective - a sustainable toy company and mobile art classroom that connects kids with nature through hands-on activities and STEAM education.


Our eco-friendly craft and garden kits bring fun, STEAM-based learning to homes, while helping families and educators provide meaningful experiences to their children. Kiddos will learn about important environmental topics while exercising hand skills, connecting with nature, and creating fun memories through art!


Our in-person craft workshops engage students in entertaining hands-on activities that integrate art with environmental education to empower the next generation of creative Earth stewards.



We want all children to succeed. By offering a hands-on approach to learning, we provide an alternative learning environment to traditional public schools.

Through our projects students will experience subject areas, rather than just being told about it.  They'll have the opportunity to exercise fine motor skill by integrating craft with environmental education!


We want children to hold onto that sense of imagination, creativity, and belief in the impossible. 

Creativity promotes thinking outside the box and independent problem solving.  It is a prerequisite for innovation and allows people to express themselves, have fun, and give themselves a sense of purpose.


Community involvement provides a sense of belonging and social connectedness, and creates meaning and purpose to everyday life.

By hosting all-inclusive, collaborative workshops we create communities and belonging.  By sourcing materials from either local, small, or American made companies we build relationships and invest in communities.


It's our passion to inspire a community of mindful makers and little Earth stewards!


Our kits focus on environmental education, and our material inputs are just as intentional. All of our products are hand-manufactured in our studio in upstate NY, and materials are recyclable, water-based, and locally and sustainably sourced.

Our values

Craft kits based on nature that invoke creativity, curiosity, and educational play for children.


paper model-making, STEAM learning, and craft woskshops.


let's build dreams.



IDEA Collective was founded by Sam Castner and Lindsey Dean, two artists whose highest excitement is to inspire young people to learn with their hands, positively impact the environment, and enjoy the journey of making.  Their studio resides and operates on a farm overlooking Keuka Lake, which for 9 generations has been intimately intertwined with their community in the Finger Lakes Region of New York.


Outside of IDEA, Sam and Lindsey lead many community-driven art projects, and operate Sam + Lin Designs, a collaborative metal sculpture studio. As a team, Sam and Lindsey are exploring new ideas to bring hands-on, eco-friendly, and art-integrated learning to youth.



IDEA Collective is supported by the Penn Yan and Dundee Central School Districts, ELEVATE Youth, and the Yates Community Center.

Footage provided by Sarah Alexander

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